What is Advertising:- Advertising refer to a means of communication with the user of a product or services. Advertisements are message paid for those who send them and are intended to inform and influence people who received them. Advertising is the activity of professional for promoting the sale of goods or services. It provides a direct way of communication to the existing customer about the business and good of service. The main purpose of a advertising is to make a customer aware of the good and services offered by a particular business.It is associate with one way communication only. Under advertising message move from company to customer Nature / characteristic / features 1. Paid form :- advertising is not for free. Advertiser also known as sponsor has to spend money for preparing message buying media and monitoring advertising efforts. It is an expensive tool of promotion. Company has to prepare its advertising budget. 2. One way communication :- advertising involve ...
What is joint account? Joint account is a bank account share between two or more individuals. Joint account are most likely to be used by relatives, couples or business partner who have a level of trust with each others Either or survivor Jointly Jointly or survivor Former or survivor Latter or survivor Anyone or survivor 1. Either or Survivor The majority of joint accounts are “Either or Survivor” nature. This is because these can be accessed and managed by either of the account holders, i.e. the primary account holder as well as the secondary account holder. If one of the account holders passes away, then the account balance can be paid to the “survivor” account holder. 2.Jointly In this, all the transactions need to be signed and mandated by all the account holders. If any of the account holders dies then the account can not be further operated. The balance proceeds shall be payable to the survivor 3.Jointly Or Survivor This type of account is sim...